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Boating Industry recognizing the importance of diverse markets

Just last week Boating Industry presented a great webinar about our need to embrace diverse markets, which included examples from three U.S. dealerships.  The NMMA has put out a request for all marine businesses to show images of diverse boaters in marketing materials and offered links to free use of their images, and RBFF has added a Spanish version of their very popular “Take Me Fishing” website – www.takemefishing.org.  We are seeing an awakening of our industry as professionals look at the demographic makeup of boaters in this country compared to the demographic makeup of the U.S. population.  MBIA encourages all members to keep this top of mind and use those free NMMA pictures (http://images.nmma.org:8085/ethnic_lifestyle/#/). Images that showcase Americans of diverse ethnic and racial origins enjoying the boating experience and lifestyle reflects positively on your business and will serve as an invitation to the group(s) portrayed to Discover Boating.  Also, link to RBFF’s http://vamosapescar.org/, and check out the Boating Industry webinar if you missed it at BoatingIndustry.com/webinars.   

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